Chicago’s Hottest New Amenity? Privacy

Demand for secluded amenities – like balconies, rooftops and private parks – have surpassed the demand for shared amenities amid the COVID-19 pandemic in Chicago. Developers, landlords and real estate brokers are taking notice of the shifting priorities of tenants, according to a recent article in The Real Deal.

Today’s ever-changing circumstances resulted in many featured amenities of upscale residential properties – like pools, gyms and other common areas – closing down or offering limited access. While many brokers previously focused on promoting the shared experiences these amenities offered, many are rethinking the way they market these spaces. Brokers are increasingly highlighting the private, secluded spaces these buildings offer rather than the shared ones.

To ensure that shared spaces can still be taken advantage of, many buildings have added the option of (or even begun to require) reservations for limited time frames and group sizes. This system has largely garnered positive feedback, and many landlords report high usage.

On-site amenities – both private and shared – are expected to remain in high demand.

Read more here.
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