Cawley Commercial Real Estate’s Principal, Joshua Hearne, SIOR breaks down shrinkflation by going over the most commonly asked questions.
Shrinkflation is the reduction of the size of a good while maintaining the same retail price due to rising production costs or market competition. It has become a common tactic to help producers deal with their own inflation problems from suppliers.
Watch Joshua Hearne, SIOR cultivate answers about shrinkflation, who it affects, and whether or not shrinkflation will stick around.
https://youtu.be/5sNloHpp2HY